Paid search and PPC: a super accessible beginner’s guide

This will hopefully touch on all the various elements you might hear uttered in the same breath as paid search, taking in such puzzling acronyms as PPC, CPM, CPC and SERP.

Read Full Article Here: http://searchenginewatch.com/sew/how-to/2436089/beginner-s-guide-to-paid-search-and-ppc

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