Brand name bidding: should you buy ads for your brand terms?

Why do brands bid on their own brand terms? Is it a good idea, or a bad one? Aren’t you just paying for traffic that you’d otherwise get for free?

Read Full Article Here: http://searchenginewatch.com/sew/opinion/2437979/brand-name-bidding-should-you-buy-ads-for-your-brand-terms

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