Whether you’re writing an article, trying to convince your boss about some of your ideas, want to learn more, or just need some motivation, there are so many staggering online marketing statistics out there that can help get you to that next level. It helps to continually read statistics each year because they’re always changing (big surprise there), so the beginning of the year is a great time to take a glance and see what is most meaningful to you and your company.
We gathered statistics from around the web covering content, mobile, and video, so consider some of the following statistics below from late 2014 to today to help guide your future efforts, and check out the full studies to learn more.
Content Marketing Statistics
- Content marketing in 2015 generates 3 times as many leads as traditional outbound marketing, but costs 62% less. (HubSpot)
- 28% of marketers have reduced their advertising budget to fund more digital marketing. (CMO Council)
- The top five priorities content creators will focus on this year: Creating more engaging content (72%); Better understanding of what content is effective and what isn’t (65%); Finding more/better ways to repurpose content (57%); Creating visual content (51%); Becoming better storytellers (41%). (Content Marketing Institute/MarketingProfs)
- In a survey of 745 marketers, a quarter of respondents are devoting more than 50% of their budgets to content. (Contently)
- 95% of B2B buyers prefer shorter content formats. (Demand Gen Report)
- Inefficiency in content production results in an estimated $958 million each year in excessive spend for mid-to-large B2B companies. (Gleanster Research)
- Seventy-two percent of marketers think that branded content is more effective than magazine advertisements: 69% say it’s superior to direct mail and PR. (Kapost)
- By 2016 60% of companies will have an executive in their organization who is directly responsible for an overall content marketing strategy. (e.g., Chief Content Officer, VP or director of content) (Curata)
- The marketing software market is expected to grow to more than $32.3 billion in 2018. It will be one of the fastest-growing areas in high tech, with a compound annual growth rate (CAGR) of 12.4%. (IDC)
- Long-form blog posts generate 9x more leads than short-form blog posts. (Curata)
Mobile Marketing Statistics
- 50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase. (Search Engine Watch)
- Mobile ad spendis expected to increase from $42.63 million in 2014 to around $69 million in 2015, and is showing no sign of stopping. By 2016, the amount spent on mobile ads could be more than $100 billion. (eMarketer)
- According to their own data in Q3 2014, smartphone traffic to ecommerce sites grew by more than 62 percent and revenue grew 141 percent. (MarketLive)
- iAcquirestates that 70% of mobile searches lead to action on websites within one hour. (iAcquire)
- According to comScore, 46% of shoppers say they are less likely to shop around for other options when they’re using a company’s mobile app. This data was compiled from a survey of more than 3,000 U.S. online shoppers that asked them questions about their shopping behavior. (comScore)
- The two most popular ways companies are optimizing for mobile are 1. Using a simple template that works for all devices (52%) and 2. Creating a mobile responsive email template (39%). (Adestra, 2014)
- 57% of users say they won’t recommend a business with a poorly designed mobile site. (CMS Report, 2015)
- Extra: Check out our past article on Mobile Statistics from 2015 here.
Video Marketing Statistics
- When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. (LifeLearn)
- Using the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%. (Syndacast)
- By 2018,mobile video will represent 69% of all mobile traffic, which is an increase from 53% in 2013. Last year, users watched about two hours of video per month on their mobile phones. (Forbes)
- Shoppers who view video are 1.81X more likely to purchase than non-viewers.(Adobe)
- 75% of B2B organizations optimize their video for SEO. (ReelSEO)
- “How to” searches on YouTube are up 70% year over year. (Google)
Any statistics you’d like us to add to the list? Let us know in the comment section below. We hope to keep growing this list throughout the year, so the more input we have from other companies and case studies the better.