More and more people are becoming increasingly comfortable with the subject, practices, and trends of SEO, which is good since it remains an important part of modern digital marketing. However, learning about SEO can pose a challenge for those trying to familiarize themselves with it. Which resource is the right resource? And how can you be sure if what you’re reading about SEO is even accurate? Even for those who may already know a thing or two about SEO, staying up to date on current trends and new information can be difficult.
The constant evolution of SEO practices and our understanding of user experience mean we are all constantly learning more about digital marketing. Regardless of where you’re at with your SEO education there is always more to learn, so here are a few pointers on how to keep broadening your knowledge.
If you know nothing or very little about SEO…
- Start with this. Courtesy of Moz, “The Beginner’s Guide to SEO” is essentially a crash course in the what, why, and how of SEO:
As evidenced by the chapter titles, the guide offers a firm grasp on the basic, fundamental properties of SEO. Plus, since it’s written by an SEO industry authority, you’re guaranteed to get the highest quality and most user-friendly information.
- Learn about how Google crawls websites. Sometimes, when it comes to SEO, Google takes on a mysterious, man-behind-the-curtain form. By shedding some light on how Google interacts with websites and ranks them, you can better understand how and where SEO and Google. These videos do a nice job of explaining Google’s infrastructure.
Knowing what Google is looking for and how it’s looking for it gives you the guidance necessary to apply SEO practices rather than just know about them.
If you understand SEO but want to learn more…
- Listen to podcasts. You can make regularly learning about the intersection of users and SEO a natural part of your day by tuning into marketing podcasts during your commute or while getting ready for work. It’s a great way to keep tabs on how SEO is changing and being used, as well as get tips on how to put your SEO knowledge into practice.
- Read/participate in forums. The Moz forum, Warrior Forum, SEO Mastering Forum-simply Google “SEO Forums” and you’ll find countless resources at your disposal. Forums are an awesome place to ask questions, read the questions asked by others, and understand what people are talking about in SEO.
Coupled with following the blogs of SEO experts, the best way to stay on top of SEO is by remembering that there’s always more to learn. Being a constant student of SEO and contributing your experiences, ideas, and questions to the existing online knowledge will keep your understanding of SEO engaging, helpful, and even fun.