Some businesses don’t take Snapchat all that seriously, because it’s been labeled the quintessential millennial app, and I get it. Why invest time into fleeting and impermanent marketing? But with more than 100 million daily active users, the reach of the platform is undeniable. And, as it remains separate from the ownership of Facebook, Snapchat maintains its independence and relevance from other major platforms.
Embracing Snapchat helps bolster brand personality and fuel creativity, showcasing the image behind your brand. One of the best and easiest ways you can utilize that is through the use of Snapchat Geofilters. Whether it’s for your business, a special event, or a promotion, you can engage snapchat users and catch their interest through the use of a flashy geofilter.
But wait, why would I want to make a Snapchat Geofilter?
Geofilters plug users into brands, events, and locations, and it’s also a great way to generate brand exposure. Let’s say your restaurant is having a grand opening, and you’ve designed a Snapchat filter for it. The customers who attend the grand opening will see the filter and use it to post snaps, therein endorsing your restaurant to all their followers. It’s a detail that makes a difference for your event, celebration, or promotion.
Step 1: Make your filter.
You can get started on your geofilter by logging in here. The first part of the process will look like this:
For the sake of this demonstration, I designed myself a birthday filter using one of Snapchat’s many templates. However, you can make your own geofilter by using your favorite design software (Adobe Illustrator, Photoshop, etc.) or use one of Snapchat’s predesigned templates.
Step 2: Set your date details.
Choose the specific dates and times for you Snapchat geofilter availability:
Step 3: Set your location details.
Draw the fence your geofilter will appear within:
When setting the parameters of your fence, keep in mind that it must be an area of at least 20,000 square feet, and the price will auto-adjust accordingly.
Step 4: Finalize.
Lastly, you’ll have to pay and submit your filter for approval.
Assuming it’s appropriate and properly done, Snapchat will approve it and send a confirmation email in a timely fashion. After that, you can see expect your filter on the dates you specified. It really is as simple as it sounds, and it’s sure to bring an element of detail and fun to your marketing strategy!