Cyber Monday is right around the corner, which means it’s time to cash in on the holiday shopping fever. In 2015, cyber Monday sales in the U.S. topped $3 billion in total revenues, and holiday online shopping alone rakes in almost $95 billion-and that’s a figure that increases every year.
Despite it being such a profitable time of year, you can’t expect to have huge success with holiday shoppers without putting in taking some extra steps to prepare and putting in some work. Here are 5 simple ways you can ensure you website is ready for cyber Monday shoppers.
- Handle the traffic.
Your e-commerce site will likely get much more traffic on the biggest online shopping holiday of the year than it does every other day, and that could cause some glitches. The spike in traffic might negatively affect your site speed, or even crash your site entirely.
To prepare for this, talk to your web host in advance, and see if your bandwidth can be increased to speed up your website.
- Create gift guides.
As a loyal online shopper, I LOVE when brands create holiday gift guides. It’s a helpful resource that allows holiday shoppers to view products as potential gifts for stocking stuffers, a hostess gift, for their friends, or maybe even assemble their own wish lists. Check out Madewell’s “Gift Well” guide:
The categorization of gifts within certain price ranges and the top items facilitates a pleasant and streamlined shopping experience. Creating a gift guide as a landing page could drive conversions significantly during this holiday season.
- Implement live chat.
Excellent customer service is always in season, but it’s especially necessary when you’re going to be swamped with customers. So, what can you do when you’re customers aren’t actually in a store, but on your website? I recommend implementing a live chat feature. Take a look at how Patagonia does it:
Customers are bound to have questions before they check out and complete a transaction. Will it shit in time? Is it on sale? Is there a gift wrapping option? Having a live chat feature gives those customers a channel through which they can ask their questions, making a completed transaction more likely. You can easily add this through a chat software service, such as Olark.
- Prepare your inventory.
The last thing you want is to run out of products when there’s profit to be made! Prepping your inventory before cyber Monday is crucial to being prepared.
Go back and see how much you typically sell of an item on big sale holidays. You might even analyze how much traffic your website received last cyber Monday to determine how much of everything you’ll need this year.