Editor’s Note: This post was originally publish in April 2012 and has been updated for accuracy and comprehensiveness.
Because SEO results are always changing, it’s easy to make mistakes along the way without even realizing what you’re doing wrong. Seeing results from your SEO strategy is a long process, and there may very well come a time when you aren’t seeing the results you want. That’s why it’s so important to perform an SEO audit every few months to make sure you’re on the right track.
For those who are unfamiliar with the concept, an SEO audit is something you perform to analyze your current strategy and the results coming as a direct result. If you are missing opportunities or making mistakes, an SEO audit will look at your past efforts and determine where the problem lies.
There are people and companies you can hire to perform an SEO audit for you, but there are also plenty of tools you can utilize to do it yourself. Below is a list of some of the most popular and well-rated tools to help you perform an SEO audit on your own.
Top 5 SEO Audit Tools
1.Open Site Explorer – SEO Moz seems to do it all from great blog posts to great SEO services, and one of their newest software is Open Site Explorer. This software will give you up to 10,000 links to help you tell whether or not your link building is working. It will give you information about your competitors’ internal and external links, give you on-page optimization suggestions, and will sync with Google Analytics to help you get analysis on your traffic.
2. Woorank – Woorank is an awesome resource that’s always keeping tabs on the latest and greatest of SEO news and tools. Their auditing tool allows you to run an instant website review that will reveal how your website is performing across 70+ different metrics. Over 75,000 different sites are reviewed each month on this tool, making it a trusted resource for webmasters looking to improve their site performance.
3. Ahrefs – Crawl reports, position trackers, and content exploration-oh my! This tool is a popular favorite for everything from keyword exploration to on page optimization. Ahrefs is incredibly detailed, giving users a full picture of not just how there site is performing, but where there’s room for improvement. The thoroughness of this auditing tool makes it a top choice.
4. Screaming Frog– Like Ahrefs, Screaming Frog is another one of my favorite, go-to tools. There are a handful of different versions to choose from, but in short, Screaming Frog’s SEO spider tool will crawl your site pages and analyze SEO performance. Check out the video below to learn more.
5. DeepCrawl – This SEO audit tool is no joke, and true to the name, it digs deep into the functions of your website. The in-depth reports crawl millions of pages and reveal key insights regarding load time, links, title, URL length, and more. Most impressively, DeepCrawl has a scheduling feature that allows you to keep a recorded history of all the changes you make, task employees with specific corrections, and continue running regular audits.