When I graduated both high school and college, someone gave me a tool kit as a gift. At the time, I didn’t think a tool kit was something I really needed or even wanted, but it ended up being my go-to for anything and everything that could go wrong in my apartment.
Since embarking on the content marketing route, similar tools have been given to me along the way by those more experienced than me. The tips, advice, and most importantly, tools given and recommended to me by others have become the go-to resources in my digital marketing tool kit.
Having these tools before I encountered problems with my content, emailing, and digital marketing strategy has proved to be pretty helpful. Firstly, because they help point out holes in the content before it gets put to work, and secondly because they can pick up the slack where content marketers tend to get burnt out (think: writing headlines, editing, sharing, etc.). That’s why these 5 tools should be in every content marketer’s tool box to polish, perfect, and test content strategy.
Of all these resources, CoSchedule is consistently the single most helpful tool I use. It’s an editorial calendar that helps you plan out your content weeks/months in advance, but it also comes with a handful of other features. All your content can be managed and written right through CoSchedule, social media sharing can be planned and customized for every post, analytics are available to track performance for posts-the list goes on. Perhaps the best feature within CoSchedule is their headline testing tool, which will guide you through writing catchy, click-worthy headlines and provide a detailed breakdown word by word.
Occasionally, grammar can fall by the wayside when writing blogs or informal articles. Grammarly makes sure it doesn’t. It’s an online proofreading tools that checks writing for grammar, punctuation, and (my favorite) style to make sure your content is clean and easy for users to read/understand. There’s also a built-in plagiarism detector as well as a spell checker, so your content will never be more audience-ready than it is when you use Grammarly. The best part? It’s free.
Canva can make anyone feel like a graphic designer. This tool simplifies the design process so content marketers can supplement their writing with blog graphics and other visuals. It’s also great for any type of email marketing campaign or event publicity, because you can create flyers, posters, invitations, and so much more. The tool allows you to start from scratch or choose from hundreds of pre-made templates, all for free.
If you want to keep your mail out of the 70% of marketing emails responsible for spamming complaints, Mail-Tester is the tool for you. Once you have an email drafted, you can test it out through Mail-Tester and get feedback on whether or not it bounces, what type of mail server the mailbox is on, and more.
- Google Analytics
I don’t love analytics, but it’s probably the greatest resource Google has ever given its users. It tells you everything you need to know about which content pieces are performing better than others, how much traffic you have, whether or not that traffic is converting, how much time people are spending on your posts, and any other metric you could measure the success of your content by.