Regardless of how much you love your blog and the industry you write within, there will be times when you simply don’t feel like writing. Content production is, in large part, about your ability to share quality information with consistency. No one wants to have a stagnant editorial calendar, but hitting the wall with content creation or finding yourself immobilized by writer’s block is an experience you’re bound to have.
Many writers share their tips and tricks to relieve even the worst occurrences of writer’s block. Lighting candles, switching drafting medium, switching up the brainstorming process-the list goes on. All of these are helpful and effective at keeping your writing sharp and perspective fresh, but what I’ve found to be most helpful is a content formula.
Less deceptive than it sounds, a content formula is a structural guide that helps you make a complete work of content out of bits and pieces. When you’re tired of writing, connecting ideas to create a cohesive, compelling, and quality piece of content can seem like a daunting and difficult task. Having a general structure in place can carry you through those difficult times so you can stay on track with your writing and meet the demands of your content schedule.
When the clock is ticking, deadlines are looming, and you can’t seem to write what you’re trying to say, try using this content formula. If nothing else, you should be able to plug in enough information to develop the skeleton of your content piece so you can keep production rolling.
I know it looks so simple it can’t possibly work or help create a complete content piece, but it can and does work! You just have to keep a few things in mind when you’re putting your content together:
- Title: It’s really important to have your title pinned down before actually writing anything, because it sets the tone and approach for how you’ll talk about the topic. Nine times out of ten, if I’m struggling to write about something it’s because my title doesn’t work and I’m not sure what I’m trying to say. Spending a little extra time developing a strong title will make putting it all together much easier. You can even try running it through a headline analyzing tool to see if it’s effective and will attract clicks.
- Introductory Information: All you’re doing here is setting up the topic for the rest of the post. You’re leading with facts, background information, personal notes, or anything else that naturally introduces your topic. From there, narrow it down to exactly what you’ll be talking about/the information you’re providing. Cover what you’re talking about, what readers will gain, and why they need all of it.
- Main Points: Your main points are the meat and potatoes of your post. When you’re struggling with your writing, all you have to do is dump your ideas for main points and find something to supplement them with. For example, if I’m writing an article that argues the necessity of editorial calendar software, I’d have a main point like this: “People who use content calendars typically have more traffic per month.” I’d then find a study or statistic to back that point up. Do this as many times as you need, and in no time you’ll have the main points of your article done.
- Key Takeaways: So tired of writing you can’t bring yourself to write a conclusion? No problem. At the end of your article, create a bullet point list of the key takeaways from your article. It serves as a brief, straight to the point summary for readers while also helping you get an idea of how complete your content piece is.
Every blog is different, and it’s important to tailor content formulas in a way that meets the needs of your content goals. This formula can be altered to apply to listicles, infographics, guides, or whatever kind of content you regularly produce. That being said, establishing a content formula can help you break through those tough writing blocks so you can get back to the regular rhythm and flow of your writing.