Affiliate marketing is a well-known and relatively easy concept – a marketing practice in which a business rewards one or more affiliates for each customer brought about by the affiliate’s own marketing efforts. While the theory of affiliate marketing is simple, it’s not an easy task to market affiliate products successfully. Most affiliate marketers typically only earn a few dollars of supplemental income a month; however the more experienced marketers earn well over six figures a month.
To become one of the top affiliate marketers making that much money you’re going to have to decide how you are going to promote your affiliate product. To be successful, you need to refer customers to the affiliate website. To do this you need to select a way to promote them. There are number of ways to promote a product. Some are totally free and others might be somewhat costly. Here is a list of the 7 best affiliate marketing promotional methods:
PPC – The most popular fashion of promoting affiliate products. With PPC you bid on relevant keywords related to the product you are trying to market. PPC is not as easy as just writing an ad with a few choice keywords and leaving it at that – this will not get you any sales. To really excel at PPC you must be fairly familiar with how AdWords works and most importantly you must track everything to determine what keywords are generating conversions for you and what aren’t.
SEO – Another popular method of promoting affiliate products but also the most difficult is Search Engine Optimization. SEO is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. SEO doesn’t bring results instantly but it can be extremely rewarding in the long run.
Coupon – The recession has seen the way that customers shop online change. Savvy shoppers know there is often a discount to be had by shopping online and will conduct searches geared towards finding these discounts. With that being said there are many coupon type websites that promote affiliate products. This is by far the fastest gainer in terms of popularity and success for affiliates.
Incentive/Loyalty – As mentioned before with the change in how consumers shop online. Incentive and Loyalty websites have popped up where they share a portion of their affiliate earnings with users in the form of a reward, such as miles, points, cash, donations to a charity, or merchandise.
Email – This is the best way to stay in touch with people. Even just a monthly newsletter is a good internet marketing promotion.
Social Media – Social media is the hottest sector on the Internet right now and only getting bigger and more powerful. This means, as an affiliate, you need to be actively using social media sites to promote yourself and your websites/blogs. Here are some practical ideas for using Social Media to enhance your affiliate marketing efforts.
Website/Content – Affiliates who develop and publish content (such as news, information, reviews, or some other area of interest) to a destination website.
What affiliate marketing promotional methods have you seen or what has worked the best for you? Every vertical and every site is different so the methods could change depending on what you market. It all comes down to making sure the traffic you generate is targeted enough to make the sale!