If SEO is brand new to you, knowing where to learn or start can be difficult. In fact, SEO can be difficult and overwhelming even if you’re not brand new to SEO. Some people want to learn about SEO so they can do it themselves, while others want to sharpen skills for their digital marketing career. Regardless of what brings newcomers to SEO, it can’t be denied that at least understanding and keeping up with the world of search can be beneficial across many industries.
SEO is an integral part of business, online behavior, and an evolving marketing landscape.
For that reason, it’s near impossible to avoid hearing about-after all, when was the last time you heard someone say “I don’t need SEO for my business”? When the majority of your competitors and businesses within the same online space are all doing something, it gets harder to ignore, which is exactly what’s happened with SEO. The term SEO pops up in conversations, at work, in job interviews-it’s everywhere, and that’s why having a basic familiarity or working understanding of it is so important. Regardless of whether you’re considering SEO as a potential service or just wanting to learn more, here are some simple tips to get you started.
- Identify what you want from SEO.
First and foremost, identifying why you even want to learn about SEO in the first place can help guide your approach. Are you interested because you’re considering SEO services for your business? Are you looking into starting a career in digital marketing/SEO? Or are you just curious about the developments of search and how they impact the lives of everyday consumers? Depending on what you’re trying to achieve, ‘getting started with SEO’ can mean different things for different people.
- Start learning.
Once you know what you want from SEO, you can start learning. For a beginner crash course, Moz Academy is a good starting point. A series of friendly videos will walk you through the fundamentals (and beyond) of SEO. When it comes to SEO, there is always more to learn, and you can always choose to add to your knowledge of it once you nail down the basics. To learn about the latest happenings within the world of SEO, read the latest articles produced by reputable search news publishers, such as Search Engine Journal, SEO Round Table, the Moz Blog, and Search Engine Land. Reading the content they produce and following the leaders who write them (their blogs or social media accounts) will help you see what conversations are happening within the industry and put you in the know with who’s who.
- Talk to people who know SEO.
No matter how far the digital world advances, people remain the greatest resource we have. Regardless of what draws you to SEO, a little good old fashioned conversation can sometimes be the most productive way to get started. For example, if you’re looking into SEO because you’re considering it for your business, then chatting with an agency or SEO professional could help you determine whether or not it’s the right move or the specific practices you’d benefit most from. If you’re interested in becoming an SEO professional, speaking with one can help you get an idea of the skills and prerequisites necessary to make that happen.