Any blogger or content writer knows that coming up with blog topics can be a royal pain. After a while it starts to feel like everything there is to say has already been said, and hunting through pages of news and articles looking for inspiration begins to feel more like aimlessly wandering. But the nice thing about SEO and digital strategy is that there’s always some overlap in how you can use best practices and online tactics.
For blog topic generation especially, you can use the tools and practices you use for keyword research to get ideas and inspiration that will stock your editorial calendar. The best part? Using keyword research methods to source blog topics takes the guesswork out of content ideation. You can see what questions people are searching for, check out keywords and phrases that are similar to your original topic idea, and base your blog topics off of the information users are actively trying to find. In doing so, you’re more likely to get the traffic and value you want most out of your content while also easing the difficulty of coming up with blog topics.
More likely than not, your keyword research practices are largely dependent on which keyword research tools you’re using. Regardless of which keyword tools you have access to, you can use them to quickly generate blog topics that are highly relevant to your audience. Below, we’ll cover some easy ways to start doing this and revisit some popular keyword research tools to try out.
Tips for Keywords, Titles, & Blog Posts
A quick word on why keywords should really play a big role in how you put together your content:
Keywords are the organizers of the internet. They’re what users build their search queries with to find what they’re looking for and help put the right content in the right place so they can find it. So, if you haven’t already, start by building out a list of keywords for your brand, business, or website. You’ll want to include broad keywords, narrowed keywords, and everything in between to target different levels of user intent and interest. This graphic from Kissmetrics illustrates different keyword types well:
Knowing your keywords for all of these categories will help you quickly determine which best applies to your blog titles and topics.
Using Keyword Research Methods & Tools to Create Blog Topics
The topic generation process for most keyword research tools is pretty straightforward:
- Step One: Run a search for a keyword you want to develop blog topics around in the tool.
- Step Two: Browse the keyword suggestions the tool retrieves to refine your search.
- Step Three: Use the suggested keywords in a blog topic generator, like HubSpot’s.
- Step Four: If offered, filter the results of your keyword search to show specific questions users searched for.
This simple process can help you quickly come up with highly relevant, heavy-hitting blog topics to fill your editorial calendar. While there are plenty of keyword research tools out there, my favorites for blog topic generation are Moz Keyword Explorer and Buzzsumo. Here’s why.
All of Moz’s tools are super easy to navigate and really thorough in terms of the information they retrieve. The Keyword Explorer pulls tons of information on keyword suggestions, questions users searched for, and keyword opportunity grades in just seconds for every search. Plus, they have this awesome guide on how you can use it to create hundreds of blog topic ideas in seconds.
Though not technically a keyword research tool, Buzzsumo is a great way to get a complete picture of what content exists around your keywords. By simply searching for a specific phrase or keyword, such as content marketing, you can see the top performing content within the past year, filtered by language, country, trending, content format, and more. It’s a good place to get ideas and see what kind of blog topics users gravitate towards most in relevance to your keywords.